bikedabs is a cycling products start-up from the mind of inventor, Kurtis Meyer. Its flagship product is the pedaldab, an attachment for pedals with variations for multiple brands and styles. I built an online shop for bikedabs, including a Compatibility Wizard to quickly guide shoppers to the right product for their setup. The site communicates directly with order fulfillment so online orders are handled completely automatically. With the website handling the storefront, Kurtis can focus on developing innovative cycling products.